Image Boats has eye on world stage

Invercargill company, Image Boats Ltd, has an eye on the international market after recently being selected for the Business Export Mentorship Programme at the recent DHL Export Awards 2022.

Image Boats Managing Director Dean Wilkes said, “We are excited to be awarded the mentorship and look forward to the opportunity to showcase our custom made 6-11m alloy boats on the world stage.”

The programme is set up by Southland Export and was open to many businesses looking at taking their products to export or exporters looking for new markets.

Image Boats has grown from humble beginnings into a major player in the alloy boat industry. What started in 2000 as a vision by Managing Director Dean Wilkes, has grown from a back yard one-man band into today’s success story. Much more than just a standardised assembly line, every boat produced is custom made to be highly personalised to the specific requirements of the customer. The company

has built a trusted team of contractors: auto electricians, painters, upholsterers and plumbers who take care of all the details and deliver exacting standards so a quality product is assured. With over 190 builds behind them now, they have the formula right.

Throughout the design and build process, Dean works closely with his clients and team, to construct a custom boat that reflects the clients wants and needs. The lines of communication are open throughout every stage of the build, through email, photos, phone calls and meetings.

Image Boats proven hull designs carry a six-year warranty as your guarantee of quality, and are stable for even the roughest of seas—as proven time and time again on the notorious Foveaux Strait. Comfort and safety go hand in hand. They won’t be beaten on ride quality or value for money.

Dean, Stacey and the team know that the boats they build are not only floating holiday homes as well as the perfect fishing platform, but they are also often a lifelong dream come true.

Image Boats offers everything for your boat under one roof: 

• Complete design & build services 

• Full customisation of our designs to your exact requirements 

• A complete, entirely inhouse service 

• Custom built boat trailers to transport your vessel

To see an Image Boat up close, watch for them as they take their Annual Christmas Tour around the South Island.  The dates and locations are advertised as the 8.5m “Demonstrator” model is available for viewing and test drives.

“If you want to see your dreams become a reality, don’t hesitate to contact us today,” says Dean.

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